I created this 10 second promotional Marmite animation to celebrate the company that has been going for over 100 years (founded in 1902). To showcase this, I created a marmite jar character who is walking through the years from 1902 - Present day.
I created this animation using stop-motion with cut out paper-collaged elements. After posting this video on my design instagram account (@igraydesign), the official Marmite page re-posted it on their story and gave me a shout out! Therefore showing that this style of animation represents their brand well and appeals to their target audience.
References:
Marmite. Marmite Logo. Available at: https://www.marmite.co.uk
Marmite character from different angles
Initial Storyboard
