The Krafterparty is an immersive multi-platform campaign that I created with my friend and peer Phoebe Unwin in response to the 2024 D&AD brief for Kraft Mac & Cheese. It is aimed at American Gen Z's, showing them that KMC is more than just a kids food brand.
It highlights KMC as not only an essential part of the debrief after a night out, but as one of the girls, encouraging young women to have their own fun whilst looking out for each other.
